11 reasons why your business should have a website?
Digital Marketing in Surat for small business owners is a big challenge for them. Actually, they are experts in their business but not much knowledgable in the digitalization or the lack of enough resource and information around them. But the underlying truth is, most of Indian small business owner’s do not give more importance on their business website. Many of them are pretty satisfied with a few banner advertisements in local directory sites. Actually, an authentic SEO company in Surat is pretty hard to find. It reflects a lack of awareness and opportunity blindness.
Why small business needs a professional website?
Having a Website Can Improve Your Small Business’s, Bottom Line. Now more than ever, your customers expect to be able to find information about your company online. In fact, most consumers now do research online before they make a purchase, even if it’s to buy something from their local shop. If you don’t have a website, you’re sending a message that your business is stuck in the Dark Ages, or that you’re not interested in finding new customers—and neither of these is messages that you probably want to be sending. So, see the reasons why your business needs a professional business website for your small business in the city of Surat.
DigiMark is the No 1 SEO Company in Surat to handle all your digital marketing aspects in the diamond city.
1. A website is more affordable than traditional advertising
Many small businesses rely on Yellow Page ads and listings to get their name out there. No one is going to tell them to remove their listings, but is purchasing an ad in the ever-shrinking and increasingly expensive directory the best use of funds? Website costs are decreasing every year and have a wider reach.
2. Find new customers
Verisign found that 88 percent of U.S. small businesses with a website agree that it’s made it easier for customers to find their business. Today, customers are constantly searching for computers, tablets, and smartphones. A website enables them to find your company and learn about your business and what it offers at any time and anyplace.
In today’s competitive online search environment, content is key. Google has revamped its algorithms to better serve user searches today, including rewarding sites that provide visitors with helpful content and good user experience. This means that if someone is looking for a product or service that your business offers, your website needs to show up in the search results or you will miss out on potential sales leads.
3. New Look
With a website, it is very easy to change the look, information and other things related to your company online. You need only to hire a web design company in surat and order to complete this task and get a new and fresh look. Even you may hire any reputed seo company in surat to deal with all your digital presence and bring it on a successful level.
4. Build credibility
You can build a brand presence for your business on social media, but you’re restricted by the platform in terms of design, process, and technology. A website can help small businesses increase flexibility, control, branding, and credibility. Eighty-four percent of U.S. consumers believe a business with a website is more credible than one that only has a social media page. To be credible and attract new customers, a website can make a difference.
5. Build your brand awareness
Ongoing business success oftentimes rests on your company’s ability to bring in new clients. Reaching thousands of people using only traditional marketing methods like direct mail or print advertising can be very expensive and unreliable. Getting online enables you to reach more people locally or outside of your region while paying less for the exposure—and you can even measure the specific results. In fact, 77 percent of American small businesses said a website is a great way to find new customers. (We Indian are much lazy in business through the internet)
And, it’s not just about gaining new customers; you can use a website to better serve existing customers too. The ability to update business information 24/7 on the Internet improves customer communication while freeing up time to focus on other business priorities. And with a branded email, you can begin email marketing, driving traffic back to your on- and offline sites and boosting customer loyalty with your brand.
6. Expand your business
The internet has broken all conventional business boundaries. It is very easy to reach with the customers globally via the way of a website. Many small businesses aim to expand in the market and reach out to new customers. While face-to-face interactions can be important and business often comes from word-of-mouth, a website gives you a chance to “pass your card out” to thousands online.
With an e-commerce store, you can sell items online and ship the product to customers almost anywhere in the world. You might discover that customers in a neighboring city or state are interested in your services, leading to a larger service area, and maybe even an expansion to regional offices. In fact, 81 percent of U.S. small businesses say that a website has helped to grow their business. With a website, you can reach a greater number of potential customers and opportunities.
7. Gain a competitive advantage
The recently published Verisign report shows that 93 percent of U.S. consumers use the Internet for research before making a purchase. Consumers want to be informed about their purchasing decisions— what they buy and from whom they buy. Without a website, you risk losing customers to businesses already taking advantage of the online marketplace. If you’re in direct competition with another business that has a website, your competitor has a clear advantage—especially if they are effectively marketing their website. A website can help level the playing field.
Eighty-four percent of U.S. small businesses surveyed by Verisign said their website is important or critical to their business. More than half of U.S.-based small businesses don’t have a website, so there is no time like the present to establish your business website and get ahead of the competition.
8. 24×7 Availability
With a website, your business opens 24 hours. People can visit your business whenever and wherever needed by them.
9. Improve your business profile
An impact of websites on business is very broad. It is easy to build trust, credibility, and reputation among customers with a website and the way to show your previous and current tasks to potential clients. A Good website gives a great impression to your business and shows that you are smart and savvy to take your business at the top level.
10. Increase Sell:
A website is an interactive online catalog that makes selling very easy in a cost-effective way. It is easily achieved without having any physical store, or infrastructure.
However, you have to spend little to maintain and host your website, keeping is secure for sales transactions and many more but selling is very easy and fast with a website. So, if you want to sell your products online and need an e-commerce web development company then hire only the experts in the field.
11. Lead Generation through SEO
SEO is abbreviated as Search Engine Optimization. There is no one who doesn’t want to be on the top of search queries. One of the biggest reasons behind this is the wider reach to the audience and potential customers who need something from you.
If you are at that first position then it will make a first impression on the mind of your customers and internet users. A website with SEO is like “icing on the cake”. But to get benefitted by both you need to hire a web development company who is also proficient in providing the best SEO services.
Does my business need a website if I’m active on social media?
Well, many business owner’s are active on social media and they strongly believed that they are doing well on the internet with their social media presence. Lots of business owners assume that having a social media profile for their business is enough. I have many of my clients who early denied me for a website because of their social media pages.
But there are some problems with this strategy. First, you’ll always be dependent on the social media platform you choose. Algorithms change, rules change, and what’s working one day might not work a few weeks from now (as many businesses who depended on Facebook have recently learned). If you have a website, it belongs to you, and you control the content and the message. Part of the reason you started your own business is so that you don’t have to follow other people’s rules—so why would you just do what a social media platform tells you to?
Trends change, too. If your customers are on Twitter today, they might be on Snapchat or a new platform that none of us have even heard of tomorrow. As people switch from one tool to the next, your website acts as an anchor. No matter what platform customers prefer, they can always find your website in the same place, available to everyone.
Even, not the only website will boost your business, but you should also need a trusted SEO company in surat to handle all your tasks to rank your website on google’s first page organically.
Buy a domain name before you start, it’s simple and easy.
Before you start building your website, you first need to establish your address on the Web. In this digital age, your site’s Web address (or domain name) is central to online activities, so take careful consideration when choosing a domain name. First, ask yourself which domain extension like .com or .net, best serves your business. Second, select a name that is memorable and descriptive, and isn’t trademarked by another company.
Read the new Verisign e-book, “Five Reasons Every Small Business Needs a Website,” below to learn more and get a domain name for your business’ website today with DigiMark, Surat.
There are many SEO company in Surat offers a wide range of services, but the big issue is ‘most of them are missing the importance of a domain name. We are there to assist you with the best and the most suitable google search engine friendly domain name for your business.
Conclusion: every business needs a website
The case for having a website in today’s world is very strong. Almost all the businesses surveyed said they planned to have a website by the end of the year. Are you part of this group? Let’s join the bandwagon of ‘Digital India‘ by making your professional website and see the difference.
DigiMark – Top SEO Company in Surat with a wide experience of 21 years in the world of dot com. We will guide you from the beginning to successful execution of your digitalization. We have customized plans to cater each of your needs either a starter website up to a high-end portal with all digital marketing packages.
It’s all just a call away, please contact us today on +91-7096035670. We are always happy to assist you.
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